2000-10-06 ESCADA LILY SCHIC Printemps/Ete
2000 Eau de Toiletteibottle is made of Uranium
glassj
(This is not a uranium bottle actually. The
result of GM surevey showed there is no increasing
of counting 50-100 cpm background. A fluorescent
material may be used on the glass surface)
Picture of ESCADA Lily Chic Spring/Summer 2000 (crick here)
I mad a trip to Mito city by a car to but
ESCADA Lily Chic Eau de Toilette.
On the way, there was a gasoline stand, which
sell gasoline 88 yen/litre, with a caption
of "next generation low pollution car
fuel". This price is 10 % cheaper, than
normal 100 yen/litre (1 dollar/litre). A
service man said fuel is diluted with an
alcohol. This is a reason why it is cheap,
because of lower tax of alcohol.
At Mito, I went to Keisei department, which
is said most prestigious in the area, and
asked about Escada.
Nobody knew the Escada brand, and then same
question was asked at next Isejin department
store.
I found finally a lady, who remember Escada
brand, saying "They used to be here,
but not now, and please go to Marui department
near Mito station".
After walking a street 20 minutes to Marui,
I finally found a perfume corner inside department
store.
A sale lady at there didn't know the Escada
brand, and said we have no goods with name
of Escada.
I had a news of Esacada Lily Chic, from a
friend of "Uranium glass friendship
club", saying that a normal perfume
shop has Escada brands". And surveying
the shop shelves, I found yellow-green colored
Lily Chic. The price was 4500 yen + 5% tax
for 30ml bottle.
I almost asked 10 ladies about Escada, and
only one knew the brand name.
Story after the shopping
Comments from "Uranium glass friendship
club"
1.ESCADA will be minor brand. uBook of perfumev
mentions no ESCADA.
2.ESCADA is a ultra rich brand in Germany.
Shops of ESCADA are so gorgeous to make an
entry difficult.
3.In Japan, dress of ESCADA is still minor.
But in Europe, it is famous and expensive
shops display ESCADA brand usually. A jacket
of ESCADA costs more than 200,000-300,000
yen.
Data from www.escada.com
Explanation card of Lily Chic said "Lily
Chic est un feu d'artifice de couleurs lumineuses
qui annoce la fete, la joie et le premier
ete des annees 2000".
Fluorescence of Uranium glass will be good
for expressing couleurs lumineuses.
Lily Chic Printemps/Ete 2000
Lily Chic est un cocktail rafraichissant
de notes hesperidees et fleuries, une fragrance
originale et elegante. Pulpe de fruits, petales
de fleurs, Lily Chic est un feu d'artifice
de couleurs lumineuses qui annoce la fete,
la joie et le premier ete des annees 2000.
Lily Chic Spring/Summer 2000
Lily Chic is a refreshing cocktail of citrus
and floral notes, an original, elegant blend
of fruit and petal essences, like a burst
of bright, sparkling colours to herald the
joy and happiness of the first summer 2000.
ESCADA annual report; Sale 1998/99 1,449
DM mark
Staff; year 1999
Germany 1,948, Europe(rest) 825, North America
649, Asia 316, Africa 465
Total number 4,203 persons