It is just the same as exhibition center. The customer demands to be able to acquire information which he is requesting in the shortest time. 

You must select the shortest way to the purpose.

The hall arrangement of  "The ideal Exhibition center" is the arch type from the entrance route for made for trial purposes at this time. 

The customer at the exhibition center usually comes after examining information on the exhibition company closely, and deciding the vital point "See here and there" beforehand. 

Therefore, it is necessary to print exhibition information such as event schedule etc. before it is held, and the content of the exhibition must be advertised to the customer. It is “ABC” during the basis. 

Moreover, it is necessary to set up the hall guide plate (so-called current position display) in two or more places. It is also “ABC” during the basis. 

The following are important. The hall side should offer the promoter the way because the customer can enter smoothly. 
Let's will have become a customer, and imagine the way with the fulfillment. 
(As a matter of fact, though it is quite difficult)

Information on the exhibition is offered on Web beforehand. 

The promoter chiefly advertises the exhibition. 
However, the role of the exhibition hall does not only inform the customer about the place of the exhibition hall. 

Promoter's advertisement capital is not abundant now. 
The exhibition is held only during three days or so, and only once a year at most. 
It is often heard  Regrettably "I would have my schedule to adjust beforehand if I had known  such an interesting exhibition would be held". 

But We should not achieve the profit only of a specific promoter . 
Then, let's make the hall information magazine on the Internet. 
ESSENTIAL INFORMATION of the exhibition regularly held is published in here. It is not necessary to make it to the reading form. 

The information is just like as this "Basic and fundamental knowledge of the exhibition". The information contents are ,for instance, "This exhibition is for the general person, this is for the business talk.". 
If you wrote, "Knowledge of ○○ is necessary to obtain the profit from this exhibition", It would be transmitted to the amateur not to be able to understand. 

In addition to this, you can link your web-page to the promoter's page. And you can reprint the handbill etc. which the promoter has put out. 
Moreover, the electronic bulletin board which only the exhibition company can describe is prepared. I think that it is a feasibility by informing of a common key word with the terms of validity to the exhibition company. 

Congestion forecast

When the experience of the exhibition hall management is acquired, the degree of congestion is understood by combining exhibitions. 
For instance, the hall considerably gets crowded at early time zone in case of the spot sale event. If it is an exhibition intended for the businessman, the afternoon gets crowded.
How if such information is uploaded on Web beforehand?
However, The promoter must rage at you, if you announce, "The attendance of this exhibition is few". 

Then, first of all, let's make the standard according to the weight as this: business trade exhibition =2, general exhibition =3, and sales event = 4 . This is crossed with the number of operation halls, and the number of coming on the day is guessed.
for example, in case of 1 hall is business trade exhibition, 4 halls are general exhibition, and 1 hall is sales event, the total point becomes 18 (2×1＋3×4＋4×１＝18), so the forecast is assumed to be "Congestion a little". The comment such as "The congestion of the road is forecast" is affixed to this, then upload it on Web. Some people might be change the coming day and access path to see the website. 

Or, how if the situation of the hall is telecasted on Web by setting up the live camera in atrium? The congestion at the entrance entrance would be obvious. 

Cooperation with the main transportation

Let's demand the terminal of transportation to set up the poster display stand for the exhibition. Moreover, you should demand so that the curtain advertisement etc. could be hung if there are a passage to the platform. 
Then, feelings of the coming people will get excited. 

To tell the truth, we asked the station for this when Tokyo Big Sight opened. 
But I hear that the station was not able to be used freely the passage to the examination of tickets of Yurikamome because it is treated as a public road. 
Moreover, when we visit RINKAI line station and wanted to set the advertisement bulletin board in the upper part of the examination gate of tickets, the answer was "It is undesirable on safety to make the advertisement bulletin board which attracted attention to such a place". We consented and withdrew. （However, at the south entrance of the Shinjuku sta. ･･･ somehow）。

The large confusion of transportation is worried about at time zone that the customer leaves the hall. 
Then, you should demand to set up the live cameras at the position where the ticket office in the near station is able to be looking at. 
The appearance is broadcast on the display for the guide of the hall. 
The customer who comes home is distributed and the congestion of transportation is made flatten, if you does so. 
It is greatly more persuasive than to broadcast with "The ○○ line is very crowded just now" etc. The person who uses the coffee shop in the center might increase for the timing, too. 

Inducement to entrance gate

Plural, large-scale inducement signboards are necessary. 
The customer is made to confirm  by this what event has been held in which hall on the way. 
The customer can hesitatingly advance toward a specified direction of the hall when coming to atrium by doing so. The target hall is easily found by shape for this ideal exhibition hall. （To our regret, it is difficult in Tokyo Big Sight. ）

The general information desk

There was a discussion whether to install General Information when Tokyo Big Sight opened. In fact, Such a guide desk did not exist in HARUMI fair ground. It seems that it is unnecessary if there is a good inducement guide plate. 

As the antenna by which coming person's needs are understood, General Information is a necessity. After the open of the center, I was made to learn it again. General Information desk functioned very effectively as a complaint reception place. Though I am apologizing to women of the guide very much. 

You had better to think that the general information desk is indispensable to build new facilities. And, the following is more important: To improve the center without ignoring the complaint brought in there.

I strongly insist that to make the exhibition center really to be the ideal facilities, all the hall management members should alternatively experience the General Information business.    

Hall guide plate which promoter uses

A lot of guide plates are prepared, and it is lent by a cheap charge.
Someone says to abolish the hall signboard because it is unsightly. 
Also someone thinks that it is enough with the lightning bulletin board, too. 
Such a person might be good if standing in the general information desk on the day with a big exhibition. It is enough in a day. 
He is sure not to say these kind of things any longer. 

Space for registration gate

To tell the truth, the reason why I arranged atrium in front of the hall in the ideal exhibition center is here. Even if the admission fee is free in the exhibition, it is necessary to register for entrance. 

It is decided that the gate of this hall must be set this point at the design stage. The needed power supply etc. are set up in the floor. 

Detailed guide plate in the vicinity of hall entrance

The guide plate of the booth place at which the customer aims sets up in the vicinity of the hall entrance.
Every time, it is the same. It might please the promoter that center side prepare the guide plates with the caster the same number as the entrance.

Display of congestion situation of restaurant

The congestion of the restaurant in the time zone of the meal is various. 
There is a restaurant which has become empty in the inside though it is crowded in the meal ticket counter. There is a case of oppositely. 

Then, the live camera is set up at the position where it looks about in the restaurant. The situation is projected onto the guide display in the center.
If there is a person who wants to eat Italian food, when the Italian restaurant was crowded by chance, he might eat in another restaurant which has become empty. He might go to an Italian restaurant after time passes a little.
He judges.
We offer as accurate information as possible in real time. It is enough. However, it is quite difficult. 

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