Will you think that it is strange not to be found of the advertisement though it is business facilities?

For instance, it is assumed that Matsushita Electric Industrial Co., Ltd. held the exhibition. I wonder what feeling the customer holds when a lot of posters of Toshiba Corporation had been pasted to the passage. 
The difficulty of the advertisement notice in the exhibition hall is here.

If it does not match to the content of the exhibition holding, it is not possible to do easily also in the notice of a mere advertisement. 
Hundreds of exhibition companies gather in one exhibition. It is impossible as the advertisement notice is prepared after the handling commodity of all the exhibition companies is understood. 
In the real intention, I want the advertisement income. There might be a lot of enterprises which want to put on the advertisement. 

By the way, a lot of corporate ad.s project when going to the exhibition hall in Kansai(0saka,Kobe,etc.). I think that it is a difference of the culture in the region. 

Then, at the ideal exhibition center, let's install the plasma display in the passage, and make the mechanism that the hall guide and the corporate ad. are alternately displayed on them. 
If the display changes frequently, too unpleasant feeling is not given even to the exhibition company. The same company advertisement is prevented being displayed  at the same time on the display which controls from the center. 

First of all, the advertisement display schedule of one month is memorized to the computer. Display is had to be brought in from the enterprise in the clean proof manuscript. This is read with the scanner （Using this method, even the amateur can operate the computer. ）. 
From 10:00 to 11:00 and from 14:00 to 16:00 is the advertisement time zone. That is not necessary to guide the restaurant. To make one hour as a schedule of single-unit, and this is repeated three times. 
If one advertisement is assumed to be 30 seconds, about 120 pieces can be displayed in the hour. The half of display is the information about the hall (introduction of hall facilities and exhibition schedule ). 
Therefore, the display which can be used for the corporate ad. is about 60 pieces. 
It is necessary to apply a considerably big difference to the publishing fee by the season, because spring and autumn are the busy period of the exhibition center,  on the contrary winter and summer are the season that exhibition is not so held. 

I think that the display of about 40 inches only has to be in the height of the eye line. It is not so useful even if there is one huge display. 
It is necessary to note direct sunshine. In a too bright point, the display is not useful. 

To tell the truth, we tried to notice the corporate ad. in Tokyo Big Sight. 
In the plan, the large-scale display outside of center was supposed to be used. The preparation on the equipment side was considerably complete. 
However, there was a big trouble. 

In Seaside subcenter of Tokyo, there is an advertisement restriction.

Deregulation advances now, the body of the bus is wrapped with a big advertisement. At that time (and maybe, now) in the seaside subcenter, the advertisement was forbidden to be put outside. 

To begin with, the bulletin board with the illumination internally was prohibited. A large-scale display of Tokyo Big Sight corresponds to this. However, it was not restricted to apply the illumination from the outside. It is strange.
In The Second, height was limited. A lot of enterprises adopted the guerrilla strategy of pasting the logotype internally of the window. 

In a sense, the corporate ad. is a guide display. 
There is an original conference building only like that, so we wanted to display in the rooftop, "Tokyo Big Sight". 

The scolded word "The place of the exhibition center is not understood easily" was received from a lot of customers because there was no advertisement beside the way. 
Even the building of the circumference did not have the ad-tower, so the guide was also very difficult. 

To the staff of TMG who installed this advertisement restriction, I still .... (Following is own restriction）。

Well, there was a tough enemy more than the advertisement restriction in PR strategy which used a large-scale display in outdoor. 

Revenue and expenditure does not seem to be suitable even if we executes that. 

The display ad is also significant whenever there are always many and unspecified people at the place just like ALTA front in Shinjuku or the intersection of Shibuya sta. . Their own purposes are clear for the customer who comes to the exhibition center. The effect of advertising cannot be so expected. 
When the event is not held, the hall is deserted. It even feels as eerie that in the place where no one exist,  The reflection of the woman with a young beaming face has the commodity, the reflection of the young woman has the commodity with a beaming face . In addition this, outdoor is too bright, and the advertisement does not stand out. 

Finally, it was judged that the profit was not suitable for this when time and personnel expenses, etc. were calculated. 

However, there is a lot of benefit and convenience in putting the display in the center. 
I shall explained it in the another paragraph. 

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